INFINITI Goes One-on-One With Cancer

INFINITI once again has a substantial presence throughout the action-packed NCAA Division I Men’s Basketball Championship. For the eighth year in a row, INFINITI is sponsoring the CBS Sports Round by Round Bracket Challenge.

The challenge is already in full swing and fans have until tomorrow, March 17, to lock in their second-round picks. Participants can enter each of the six brackets and for every correct pick, INFINITI will make a donation to Coaches vs. Cancer®. All participants will also be entered to win a trip to the 2019 Final Four®.

“March Madness® is a time for fierce competition and in that spirit, we want to recruit fans to unite and join INFINITI in the battle against cancer,” said Phil O’Connor, director of marketing communications and media, INFINITI USA. “Coaches vs. Cancer is working hard by bringing coaches, players and fans together in their mission to eradicate cancer and we at INFINITI are humbled that we can steer attention toward such a great cause.”

Fans’ correct picks in the Round by Round Bracket of the Bracket Challenge will drive INFINITI’s donation of up to $700,000 to Coaches vs. Cancer®, a collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC) that empowers coaches, their teams and communities to join the fight against cancer.


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