Nia Long and Cadillac bowl for a cause

The American Black Film Festival (ABFF) and Cadillac have joined forces for the 1st Annual ABFF Strikes for Education to be held at Lucky Strike in Hollywood, California on Saturday, April 21.

The event, hosted by actress Nia Long (pictured here with Melvin Van Peeples), aims to raise awareness of the Film Life Foundation and provide necessary funding for programs designed to educate and empower underprivileged youth interested in film and television careers.

Cadillac, who was a sponsor of the 15th Annual American Black Festival, joins ABFF in its commitment to leveling the entertainment playing field through education.  “Cadillac is partnering with ABFF for Strikes for Education to support the Film Life Foundation,” said Don Butler, Vice President, Cadillac Marketing. “The Film Life Foundation has a very important mission — to encourage diversity in motion pictures and television programs, as well as inspire youth interested in pursuing careers in these industries.”

The ABFF Strikes for Education charity bowling gala promises to be a memorable event that brings artists, athletes and entertainment executives together in a fun-filled and spirited night of competition for a great cause. Twelve teams, headed by celebrity captains will face off in a 5 on 5 format for two rounds to determine which team will walk away with the ABFF Strikes Crown and bragging rights.  For each pin that bowlers knock down, money will be raised for Film Life Foundation.  Additional funds will be raised through ticket sales and donations made by invited guests, who will also be encouraged to make text pledges and matching gifts for the team they support.  A portion of the proceeds raised will benefit the general scholarship fund at the John H. Johnson School of Communications at Howard University.

“ABFF Strikes is going to be an amazing event that will help us provide underprivileged youth with the tools and resources necessary to compete in Hollywood,” said Jeff Friday (pictured), CEO of Film Life Foundation. “Providing minority youth with the resources to better tell their stories, through formal film education is good for the students, the entertainment community and film goers.”

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